Industry Veteran Andrew Saunders Joins SKALE Labs as First Chief Marketing & Growth Officer

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April 4, 2024

SKALE and ReneVerse Join Forces to Bring Borderless Gaming Ads On-Chain | SKALE

SKALE Network

In the gaming industry, the quest for effective monetization methods that meshes with player experiences has led to innovative solutions. Traditional in-game advertising, often viewed as intrusive, has been a challenge for developers and advertisers aiming to maintain the immersive quality of gaming. ReneVerse, stepping into this space with its Borderless Ads offering, addresses this challenge head-on. The collaboration between SKALE, the world’s fastest blockchain network, and ReneVerse marks a significant milestone towards achieving a more integrated gaming and advertising world.

Goal to Allow for Games to Monetize Through Non-Intrusive Advertisements 

ReneVerse introduces a new paradigm with its Borderless Ads technology, which integrates non-intrusive, Web3-enabled ads and unique brand-curated product placements within games. This approach not only opens new avenues for ad monetization but also enriches the gamer's experience by ensuring advertisements are a natural part of the game environment. The essence of ReneVerse's innovation lies in its ability to blend advertising content with gameplay, making ads less of a distraction and more of an engaging element within the game.

The alliance with SKALE stems from a shared vision for a seamless digital future. SKALE Network, with its emphasis on scalability and zero gas-fee transactions, complements ReneVerse's ambitious plans by offering the robust infrastructure needed to support high-volume transactions and interactive engagements anticipated by ReneVerse. Through SKALE's best-in-class infrastructure solutions, ReneVerse is poised to enhance its Borderless Ads technology, ensuring a smooth, efficient, and engaging experience for users.

SKALE Network distinguishes itself in the blockchain domain through its focus on scalability, speed, and security. It provides an ideal platform for applications like ReneVerse's Borderless Ads, which demand high throughput to manage the anticipated scale of transactions and user interactions. The ability of SKALE to handle these requirements efficiently makes it an invaluable partner for ReneVerse as it seeks to revolutionize the way advertisers, gamers, and developers interact within the gaming ecosystem.

Reflecting on the collaboration and its potential, a member of the ReneVerse team shared their enthusiasm: "Our mission is to create an interconnected consumer experience and an immersive gaming experience that are one and the same. By launching Borderless Ads on SKALE, we are committed to bringing a rewarding in-game ad-viewing experience that pays gamers first and helps brands build healthy relationships with their audiences."

This partnership between SKALE and ReneVerse is more than just a collaboration; it represents a forward-thinking approach to redefining the landscape of gaming and advertising. By leveraging SKALE's innovative blockchain solutions, ReneVerse aims to transform the in-game advertising space with its Borderless Ads, creating a scenario where gamers, developers, and advertisers all emerge as winners. This venture heralds a new chapter in the gaming industry, promising a future where gaming experiences are enhanced, not interrupted, by advertisements, fostering a more immersive and rewarding environment for all.

About ReneVerse

ReneVerse Website

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About SKALE

SKALE is the world's fastest blockchain, designed for fast, secure, user-centric Ethereum scaling. SKALE chains offer zero gas fees to end-users and have advanced features such as AI/ML smart contracts, on-chain file storage, interchain messaging, zero-cost minting, and enhanced security features.

The SKALE Network enables developers to deploy their own EVM blockchain in minutes without sacrificing speed, security, or decentralization. Welcome to the SKALEverse.

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