Industry Veteran Andrew Saunders Joins SKALE Labs as First Chief Marketing & Growth Officer

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March 11, 2024

SKALE and Hitmakr Partner to Empower Musicians | SKALE

SKALE Network

A New Era for Music Artists Rights on the Blockchain

In the vast expanse of the music industry, a traditional structure has long dictated the flow of creativity and innovation. Music labels, wielding significant artistic control, have often shaped the careers of artists, influencing what they release and the type of music they create. This model, while successful for some, has led to a stifling of artistic expression for others, prompting a rise in independent artists seeking fame on their own terms. The emergence of blockchain technology offers a promising solution to this challenge, providing a platform for artists to take control of their creative output and directly engage with their audience. Enter Hitmakr, a project that embodies this new wave of artist empowerment and today SKALE, the world’s fastest blockchain network, is excited to announce its partnership with Hitmakr!

Hitmakr is a vision of the music industry reimagined, where artists' rights, transparency, and fair compensation are at the forefront. The project seeks to dismantle traditional barriers, eliminate intermediaries, and redefine value generation within the audio space. Its goal is to solve issues surrounding streaming and curation, presenting a groundbreaking model for artists and content creators to maximize revenue, maintain control over their work, and cultivate a sustainable career in the rapidly evolving digital age. Partnering with SKALE was a strategic choice for Hitmakr, driven by the network's gasless transactions and scalability. These features ensure cost-efficient interactions within the audio marketplace and enable the platform to support a high volume of transactions, offering the potential for Hitmakr to evolve into its own chain as demand grows.

SKALE stands out as a blockchain network designed for scalability and efficiency, making it an ideal partner for projects like Hitmakr that aim to leverage blockchain technology to its fullest potential. The network's ability to facilitate gas-free transactions removes one of the significant barriers to blockchain adoption by eliminating transaction fees. Furthermore, SKALE's scalability ensures that Hitmakr can grow without the typical constraints faced by platforms on more congested networks, allowing for a seamless and expansive user experience.

Rex, the founder of Hitmakr, eloquently captures the essence of this partnership, stating, "Hitmakr is a ticket to the forefront of musical evolution, with SKALE emerging as the magical key- empowering us with unparalleled scalability and performance. Every stream, every purchase, every curated playlist is more than just an interaction – it's a declaration. SKALE has unlocked this door of infinite possibilities, let us as pioneers traverse the unknown."

For artists and music enthusiasts eager to explore the possibilities of Hitmakr, getting started is straightforward. By embracing the platform, users become part of a community that values artistic integrity, transparent transactions, and equitable compensation. As Hitmakr continues to gain momentum, with a whitelist already 60% filled before any official promotion and an active and growing community, the future looks promising. This partnership between Hitmakr and SKALE is not just a collaboration; it's a step towards a new era in the music industry, where technology and creativity converge to redefine what's possible.

About SKALE

SKALE is the world's fastest blockchain, designed for secure Ethereum scaling. SKALE Appchains provide ZERO gas fees to end-users and have advanced features such as AI/ML smart contracts, on-chain file storage, interchain messaging, and zero-cost minting. SKALE enables developers to deploy their own configurable EVM blockchain in minutes without sacrificing speed, security, or decentralization.

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