June 24, 2024

PlayGround Partners with SKALE for Enhanced Web3 Gaming Experience

SKALE Network

In the dynamic world of crypto gaming, PlayGround stands out as a premier publishing and user acquisition partner. PlayGround's vision is to create a multi-modal user acquisition (UA) protocol that connects millions of mainstream players from around the world through its PlayAcademy community building platform and Gaming Platform. This vision is now set to expand exponentially through its brand new, strategic partnership with SKALE, a gas-less EVM-compatible modular blockchain.

PlayGround’s ecosystem is built on several key components: PlayAcademy, Gaming Platform, PlayLoop Partners, and PlaySDK. The PlaySDK serves as a unifying cross-platform tool that ensures reliable tracking and provides a foundational data layer for efficient future user targeting across all games and dapps.

PlayGround offers an unparalleled publishing and UA platform for Web3 gaming. By integrating its seamless PlaySDK across various platforms and game engines, PlayGround enables games to attract and retain mainstream players. The SDK delivers comprehensive and actionable player data, enhancing targeting efficiency for future user acquisition efforts, making PlayGround an essential infrastructure layer for gaming projects aiming to scale in the Web3 ecosystem.

The primary target audience includes mainstream gamers from Tier 1 countries, especially those interested in engaging with Web3 gaming. Additionally, PlayGround caters to Web3 gaming partners looking to improve their user acquisition strategies and game developers seeking efficient tools for player engagement.

PlayGround and SKALE Network: Transforming Web3 Gaming with Gas-Free, Seamless Integration

PlayGround chose to partner with SKALE for its unique combination of scalability and zero gas fees. These features align perfectly with PlayGround's objective of providing a seamless and efficient gaming experience for users. SKALE’s blockchain infrastructure allows PlayGround to deliver games without the interruptions and gas fees associated with every other blockchain in the industry, ensuring a smooth and cost-effective user experience.

Some key statistics and achievements seen by the PlayGround team:

Gaming Platform:
- 5 previously launched web3 alpha Games, 8 flagship games in production mirroring top-performing titles on Roblox (85M+ DAU combined)
- 582K+ Unique Active Wallets (UAW), including 118K+ premium wallets with NFTs or >0.01 ETH
- 5.1M+ On-Chain Transactions
- 128K Starter Pack wishlists

PlayAcademy:
- Community of 120K+ enthusiastic gamers from US/CAN/EU
- User acquisition services for 48+ PlayLoop partners including Pixelmon, BlockLords, Aperion, Overtake, Riftstorm, and more
- 65M+ tokens accumulated for partner airdrops to $BEYOND LPs

PlaySDK:
- User playing and spending behavior tracking and, attribution,
- Compatible with all platforms and game engines (currently supports Unity & UE, with more coming in Q3)

Social Traction in First 30 Days:
- 142M $BEYOND posts on X, peaked at 8.42M
- 814K+ users on Social-Questing dashboard
- 541K+ UAW (118K+ premium wallets with ETH >0.01 or NFTs)

Notable Achievements:
- Top trending map for Fortnite with 144K+ player visits in 48 hours
- Acquired a large stake in Kungarna Corp & SwampGG, maintaining 11 active esports teams
- Signed prominent gaming KOLs like Mero, Faze Sway, Bucke, Reet, and 30+ top Web2 KOLs with 95M+ followers combined
- Nvidia Inception Partner

To sum up the excitement around the partnership between PlayGround and SKALE, Clive Bennett, Co-Founder and CEO of PlayGround stated: "We're pleased to announce the upcoming alpha test of three of our flagship titles, which mirror top-performing games on Roblox with 85M DAUs. SKALE's scalability and zero gas fees enable us to deliver a seamless and cost-effective experience, ensuring our players can enjoy these exciting new games without interruption. SKALE’s support for our playtest is pivotal as we bring millions of mainstream players into the Web3 gaming ecosystem."

As PlayGround and SKALE Network embark on this exciting journey together, the future of Web3 gaming looks brighter than ever, promising to deliver innovative and scalable gaming solutions to a global audience.

About SKALE

SKALE Labs is the foundation behind SKALE Network, a gas-less EVM-compatible modular blockchain, which is designed to provide a world-class experience for builders of games, AI, SocialFi, and web3 applications. As of Q1 2024, SKALE Network serves over 10 million monthly active users and saves billions in monthly gas fees with its innovative modular architecture. SKALE Chains feature high performance, zero gas fees, enhanced security, and instant finality, making them ideal for a wide range of decentralized applications. With a commitment to driving the mass adoption of Web3 technologies, SKALE empowers developers and businesses to build scalable, efficient, and user-centric blockchain applications. On the SKALE network, developers can deploy their own EVM-compatible blockchain by unlocking advanced features such as AI/ML smart contracts, on-chain file storage, interchain messaging, and zero-cost minting. Harmonizing speed, security, and decentralization, SKALE Labs was founded in 2018 by Jack O’Holleran and Stan Kladko, PhD.