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August 30, 2023

Hurley Joins the Zero Gas Fee Movement with SKALE Partnership | SKALE

SKALE Network

In a world where the boundaries between the physical and digital realms are increasingly blurring, how do you capture the spirit of adrenaline and freedom that comes with surfing a giant wave? The answer lies in a collaboration that promises to set a new benchmark for immersive digital experiences. Hold your breath, because Hurley, the iconic surf and lifestyle brand, has chosen to partner with SKALE Network, the world’s fastest blockchain, to bring its fans an unparalleled digital collection and an immersive game, Super Surfer™.

This isn't just about creating collectibles; it's about encapsulating the soul of surfing and the unique Hurley DNA into a digital experience. "We know our athletes and consumers look for immersive and fun experiences, and we wanted them to be able to play across both the physical and digital worlds," says Ralph Gindi, Bluestar Alliance Chief Operating Officer. 

Hurley's new collection features digital collectible avatars—Surfing Sloths—that aren't just for show. These come loaded with exclusive performance advantages and Hurley’s signature style attributes. Additionally, fans and collectors will receive exclusive physical Hurley hoodies, allowing them to flaunt their Hurley pride in both digital and real worlds.

So why did Hurley choose SKALE? The answer lies in SKALE's unmatched advantages in scalability, performance, and zero gas fees. These features make it a powerful platform that can handle the next-generation needs of a brand as dynamic and innovative as Hurley. "We have always believed that games were one of the best candidates to utilize the advantages of our blockchain," states Jack O'Holleran, CEO and co-founder of the SKALE Network. 

But SKALE's ecosystem doesn't stop at high performance and scalability. Jump.trade, a major player in the NFT and gaming ecosystem, is also a part of this grand equation. The platform has already launched two games and continues to be a top-ranking game platform. Ramkumar Subramaniam, the CEO of Jump.trade, says, "The strategic collaboration between Jump.trade and SKALE, I believe, will be the harbinger of many more to come in the future!”

To get a full grasp of this revolutionary collaboration and to dive into the world of Hurley's digital collection and Super Surfer™ game, visit the Hurley website. The Super Surfer™ game is already available for download on the Play Store and App Store, and an NFT-integrated version is set to roll out by the end of September.

This isn't just a partnership; it's the start of a new era in digital collectibles and gaming. Don’t miss out on riding this colossal wave of digital innovation. Catch you on the next wave!

About HurleyVerse

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Hurley Super Surfer Website

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SKALE is the world's fastest blockchain, designed for fast, secure, user-centric Ethereum scaling. SKALE chains offer zero gas fees to end-users and have advanced features such as on-chain file storage, interchain messaging, zero-cost minting, ML/AI smart contracts, and enhanced security features.

The SKALE network enables developers to deploy their own EVM blockchain in minutes without sacrificing speed, security, or decentralization. Welcome to the SKALEverse.

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