Industry Veteran Andrew Saunders Joins SKALE Labs as First Chief Marketing & Growth Officer


December 10, 2021

SKALE into the new year with a fresh, modern brand | SKALE

Spring Dunn
Director of Marketing

Hello SKALE community! I'm Spring, the new Director of Marketing. Today, I'm thrilled to announce that SKALE has refreshed its brand look.

Big things are on the horizon and SKALE is now positioned for truly accelerated growth. Our branding and design are being aligned with the next stage of our journey, but don't worry, it's still the same amazing SKALE, we've just made some tweaks to better represent our mission. I'm excited to share these and many more updates with you!

What is SKALE's mission again?

SKALE is building for the future of blockchain. SKALE's 100% decentralized network will bring the power of Web3, NFTs, and DeFi to billions of users through a world of interconnected, limitless SKALE chains that are native to Ethereum.

For 4 years SKALE Labs has been helping to build the best Ethereum scalability product possible, and we're finishing strong in 2021. There are now 4 Dapps currently live on mainnet, and many more are going live over the coming months. It's a unique opportunity for the SKALE brand to become synonymous with blockchain scalability and our brand refresh is a part of that.

What branding is changing and what isn't

At the heart of our refresh is a change of the company typeface, colors, and imagery. Our logo and token image have not changed.

SKALE's original branding was done in 2019 and was created with only developers in mind, but as our community has grown we want to spread awareness of SKALE to token holders, analysts, NFT artists, and many more. This brand refresh reflects the evolution of the brand over time and is more inclusive for all of our audiences.

For Phase 1 of the refresh, happening today, the new branding guide is going live! There'll be many new updates and features rolled out over the next few months, so consider this a sneak peek of what's to come.

What does it look like?

The refreshed branding takes elements of our original branding while simultaneously moving the SKALE brand forward. Primary colors are still there with a mixture of the subtle yet striking cool colors you've come to love but are now combined with a warm and playful set of secondary colors. This bold palette offers flexibility and adaptability across many mediums, and the use of modern, vibrant combinations are eye-catching and showcase the SKALE brand which is critical in this increasingly fast-changing world of crypto.

Typography is another key element that was refreshed with a combination of Play Bold for headlines and Roboto for body text. The rounded and squared letters of Play provide a friendly feel, while also looking futuristic with its more technical geometric features. Roboto font is a cool juxtaposition with its open curves allowing letters to be settled into their natural width for a more natural reading rhythm.

What's next?

As part of the branding refresh, all of SKALE's graphic design and imagery are being reworked, and we'll be rolling out a new website in the coming months. Stay tuned to this space for more updates. In the meantime, download the branding guide, update your materials, and play an active part in getting the word out about SKALE!

We also want to thank all of our SKALE supporters who have been here since the beginning, we wouldn't have made it this far without your support. The SKALE ecosystem already has over 1 million token holders, delegators, and community members around the world.and we're just getting started.

Also if you don't already follow us on Twitter, now's the time, because we've updated our design! Go here to get a peek and hit that follow button.

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