ReneVerse is Now Live on SKALE, Powering the Future of Immersive In-Game Ads

The gaming world is at a tipping point. As digital entertainment becomes more immersive and global than ever, monetization models are evolving too. Yet traditional in-game advertising has struggled to balance revenue generation with user experience. This had led to disruptive ads disrupt that detract instead of enhance gameplay. Enter ReneVerse, a platform that’s flipping the narrative with a new model: immersive, non-intrusive Smart Ads and Branded Objects that blend seamlessly into game environments. And now, with ReneVerse officially live on the SKALE, ensuring that the figure of in-game is gasless, scalable, and transparent.

ReneVerse Unlocks Transparent, Scalable, and Fraud-Resistant In-Game Advertising on SKALE

ReneVerse’s live deployment on SKALE marks a major leap forward in the monetization of gaming experiences. Through a powerful integration of blockchain-backed transparency and immersive in-game ad formats, the platform empowers publishers and advertisers alike to engage players more meaningfully, without compromising performance or gameplay.

“At ReneVerse, we’re not just building an ad network—we’re reshaping how ads integrate with gaming,” said Anik Dang, CEO and co-founder of ReneVerse. “This partnership with SKALE represents a unique combination of Web3 infrastructure designed for massively scalable use cases like in-game advertising. By posting impression data gathered in games using our scalable immersive ad-tech onto SKALE, we are able to transparently and efficiently support a network of advertisers reach gaming audiences more effectively while ensuring that the player experience remains uncompromised.”
— @dang_anik

Why SKALE?

ReneVerse chose SKALE for one powerful reason: scale without compromise. SKALE’s zero gas fees, rapid finality, and modular EVM compatibility made it the perfect blockchain to store high-volume impression data and ad campaign reporting. Thus enabling fraud mitigation and boosting trust across the ad ecosystem, which is critical in Web2-native gaming. Environments where most users never even touch blockchain directly, which has long been SKALE’s wheelhouse. 

With SKALE, ReneVerse can post billions of ad impressions without worrying about prohibitive costs or scalability limitations. This infrastructure empowers ReneVerse to offer transparency in a traditionally opaque industry, while giving advertisers confidence that their campaigns are being tracked and verified accurately.

How It Works

The ReneVerse platform is now live for B2B game publishers and advertisers. Here’s how it works:

• For Game Publishers:
  Integrate the ReneVerse SDK into Unity, Unreal Engine, or Phaser 3 games. Publishers earn a share of ad revenue while maintaining a smooth, non-disruptive player experience.
  
  
• For Advertisers:
  Leverage immersive formats like Smart Ads (intrinsic 2D ads with ad tracking) and Branded Objects (custom 3D in-game assets). Advertisers can connect via ReneVerse directly, affiliated ad agencies, or programmatic ad providers like PubMatic.
  

This setup bridges Web2 expectations with Web3 capabilities—offering the performance and scale advertisers demand, while using blockchain to verify impressions and reduce fraud.

Changing the Game (Literally)

ReneVerse isn’t just building for Web3-native games, but is focused on Web2 titles that dominate the global market. Its Smart Ads and Branded Objects are retrofitted for immersive ad experiences, not gated behind wallets or tokens. This pivot positions ReneVerse as a true hybrid solution: embracing the transparency of blockchain while keeping the user experience frictionless and intuitive.

With PubMatic already onboard and more brands to follow, ReneVerse is poised to deliver non-intrusive brand exposure to millions of gamers monthly.

A New Era for Ad Tech

The launch of ReneVerse on SKALE represents more than a technical milestone for advertising. As one of the world’s oldest industries, it's undergoing rapid transformation in the digital age. Combining ReneVerse’s immersive ad formats with SKALE’s zero-cost infrastructure, a new model is born: scalable, sustainable, and user-centric.

This is how blockchain should work, in the background, invisibly improving trust, efficiency, and scale.